Smartphone buyers meh on AI, care much more about battery life

Apple may be pitching Apple Intelligence as a key reason to upgrade to the iPhone 16, but it seems that most smartphone buyers are far more interested in the basics – like battery life.

A survey found that only a relatively small minority of consumers are currently using AI features on their smartphones, and it doesn’t yet seem to be a purchase driver …

Apple focused heavily on Apple Intelligence during the iPhone 16 keynote, and has been talking a lot about the topic pretty much everywhere else.

Read more: 9to5mac.com