Unlike with smartphones, explaining why a new chipset is (or isn’t) exciting can be pretty difficult. Part of this is baked into these announcements — at their core, caring about any processor, desktop or otherwise, is deeply nerdy. In the AI era, this task has become even more difficult. Qualcomm, MediaTek, and practically every other SoC maker are focused on providing improved levels of power to LLM developers, all in an effort to move genAI tasks on-device. But until those tools actually ship, it’s all a little too hypothetical for the vast majority of consumers to get excited over.
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