The true cost of game piracy: 20 percent of revenue, according to a new study

Throughout the game industry’s short history, there’s been ample debate about how much piracy actually impacts a game’s legitimate sales. On one side, some publishers try to argue that every single pirated download should count as a “lost sale” that they would have logged in a theoretical piracy-free world. On the other side, some wiseacres argue that most pirates would never consider paying for a legitimate version of the game in the first place or that piracy can actually be useful as a word-of-mouth promotional tool.

Read more: arstechnica.com