As Alexa turns 10, Amazon looks to generative AI

Amazon loses money on Echo smart speakers. It’s been an open secret for the duration of Alexa’s existence. It’s the product of the kind of loss leader strategy only a company of Amazon’s size can get away with for a decade.

Selling hardware at a loss can be an effective strategy, of course. Think about printers and razors, which get corporate feet into the door and make up for the loss with ink cartridges and blades, respectively.

Read more: techcrunch.com