Epic Games, the creator of Fortnite, announced plans to launch its digital storefront and Fortnite on iOS in Europe, leveraging the EU’s Digital Markets Act (DMA). However, the company faced a setback when Apple rejected its submission twice. Apple’s concerns were that the Epic Games Store looked too similar to its own App Store.
Epic Games took to X (formerly Twitter) to express its dissatisfaction, stating that Apple’s rejection was arbitrary, obstructive, and in violation of the DMA. The company also reported its concerns to the European Commission. Despite the rejections, Apple approved the third-party marketplace app later in the day, on the condition that Epic Games would make necessary corrections in a subsequent update.
The dispute centered around details like the position of the “Install” button for games and the “in-app purchase” label, which Apple claimed were too similar to its own designs. Epic Games argued that it was using standard naming conventions used across popular app stores on other platforms.
Read more: techcrunch.com