As it nears its first anniversary, Meta’s Threads has amassed more than 175 million monthly active users. This milestone was announced by Mark Zuckerberg, who had previously revealed in April that Threads had over 150 million monthly active users, a significant increase from the 130 million reported in February.
Threads was launched on July 3, 2023, during a time when users were seeking alternatives to X (formerly Twitter) after Elon Musk introduced sweeping changes to the social network. Despite Musk’s recent claim that X now reaches 600 million monthly active users, with half of these users using the platform daily, Threads has managed to carve out a significant user base.
Most people are coming to Threads for text rather than images, with 63% of all Threads posts being text-only. However, images are still shared on Threads, with one in four posts including at least one image. More than 50 million Tags have been created, with the top three being PhotographyThreads, BookThreads, and GymThreads.
Threads’ success can be attributed to its integration and promotion within Instagram. Since its launch, Threads has been introducing numerous requested features, such as a web app, trending topics, and an edit button. While it aims to align its experience and features with X, it is consciously staying away from political discourse.
Read more: techcrunch.com