A recent survey conducted by McKinsey & Company revealed the importance of CarPlay for people shopping for a new car. The survey found that 30% of people globally shopping for an electric car consider the lack of CarPlay support to be a deal-breaker. This number is slightly higher for people buying Internal Combustion Engine (ICE) cars, with 35% of shoppers saying that they wouldn’t buy a car if it didn’t have CarPlay support.
When the survey was narrowed down to only include buyers in the U.S., the numbers shifted slightly. According to the survey, 25% of EV buyers in the U.S. said they wouldn’t buy a car without CarPlay. Meanwhile, 38% of ICE car buyers shared that same sentiment. The survey also asked car buyers if they would be willing to pay more for smartphone integration, with 30% of EV buyers and 17% of ICE buyers saying they’d be willing to do so.
Despite these numbers, the survey results were lower than expected. A previous survey conducted among 9to5Mac readers found that nearly 80% of the respondents wouldn’t buy a car that doesn’t have CarPlay.
Read more: 9to5mac.com