Google has confirmed the authenticity of over 2,500 pages of internal documents about its search algorithms, known as the ‘Google API Content Warehouse’, that were leaked. These documents revealed how Google uses user information and Chrome data in its search algorithms. Google had initially refused to comment on the leaked documents but has now admitted that they are genuine.
The leaked documents provide an unprecedented glimpse into the inner workings of Google’s search algorithm. They suggest that Google collects and uses click counts, Chrome user data, and other data that the company previously claimed does not contribute to the ranking of web pages in Google Search. However, it is not clear what specific data is used in the search ranking algorithm.
Google spokesperson Davis Thompson acknowledged the authenticity of the leaked documents but described them as ‘out of context, out of date, or incomplete information.’ He urged people not to make inaccurate assumptions about Google Search based on this information. Despite this, experts have confirmed that most of the information in the documents is up to date as of March 2024.
The leak of these internal documents has raised questions about Google’s transparency and its use of user data in its search algorithms. It also provides valuable insights into one of the most influential systems shaping the web today.
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