Apple is ushering in the Ultra era, a trend that could seriously impact your Apple Card balance. The tech giant is known for its premium products, with every major product it sells being pricier than most of its competitors. However, recent trends and reports suggest that Apple plans to test its customers’ loyalty by offering even higher cost, super-premium versions of nearly its entire product line.
The upward trajectory with Apple products started with the iPhone X, which debuted at a then-shocking $999 starting price. It represented a major leap forward for the iPhone and proved that Apple’s customer base was willing to pay an even higher premium than ever for a top-tier product.
The Apple Watch Ultra was the official start of the ‘Ultra’ line, and it too proved successful. This year, Apple has debuted two new products that are ‘Ultra-class’ despite not bearing that title: the Vision Pro, which delivers “tomorrow’s technology today” at a premium $3,499 price tag, and the M4 iPad Pro, which saw the already-most expensive iPad model receive a major price hike.
Reports indicate that the iPhone 17 line will feature a new Ultra model in 2025. Additionally, in 2026 a new all-screen foldable MacBook is expected to debut. Both products will no doubt come with starting prices that reach new peaks for their respective lineups.
If all of these reports pan out, within the next couple of years we could see an entire line of ultra-premium Apple products that command new highs for their starting price. This shift towards higher-end price points raises questions about whether Apple’s price increases have outpaced inflation and how consumers will respond to these new luxury offerings.
Read more: 9to5mac.com