VSCO, the popular photo editing and social media app, has hit a significant milestone. The company announced that it has become profitable and has amassed a user base of 200 million sign-ups worldwide. This achievement signals a remarkable turnaround for the company, which has been striving to shed its image associated with the pre-pandemic “VSCO girl” meme on social media.
The company’s profitability is a testament to its successful strategies and the growing popularity of its app among users worldwide. Alongside this, VSCO is launching a new product called VSCO Hub. This innovative marketplace aims to connect content creators with brands looking to sign partnership deals, thereby creating a vibrant ecosystem for creative collaborations.
The company’s success story is not just about numbers. It’s about the transformation of a photo-sharing app into a profitable business and a platform for creative expression. This turnaround has been led by Eric Wittman, who took over as Chief Executive Officer last year.
Read more: Bloomberg