The Twitter Era Ends as Elon Musk’s X.com Rebrand Rolls Out

Twitter has undergone a significant transformation under the leadership of Elon Musk. The billionaire tech mogul, who purchased Twitter in late 2022 for $44 billion, has now fully migrated the platform to X.com.

The transition to X.com marks the end of Twitter as we know it. The rebranding process began in July 2023, when Musk announced his plans to rename Twitter to X. This change was part of Musk’s vision to transform the platform into an “everything app”. Despite the rebranding, X.com continues to function primarily as a social network.

Musk’s decision to move Twitter to X.com is not without controversy. The shift has been met with resistance from some users and has sparked debates about the future of social media. Critics argue that the rebranding has made the platform less useful for real-time information and has led to an increase in spammy content.

Despite these, Musk remains committed to his vision for X.com. He has expressed interest in expanding the platform’s capabilities to include financial services and direct communications. However, for now, X.com remains focused on its core function as a social network.

The transition to X.com is now complete, with all Twitter.com URLs being redirected to the corresponding address on X.com. Users logging on to the platform are greeted with a message informing them of the change. The message assures users that their privacy and data protection settings remain the same, despite the change in URL.

Read more: www.wired.com