YouTube CEO Neal Mohan kicked off the event, emphasizing that YouTube is redefining what TV looks like, helping creators reach new heights, and using AI to expand creativity.
The platform announced the formal launch and expansion of YouTube Select “Creator Takeovers,” which will let advertisers buy out the inventory on channels representing the top 1% of content on the platform. This initiative began as a pilot at the end of 2023 with creators including Jason and Travis Kelce’s “New Heights” podcast on YouTube.
Mohan argued that YouTube creators should be eligible to win Emmy Awards, stating that creators are drawing audiences on the big screen because they’re the new Hollywood. They have business strategies, writers’ rooms, and production teams, and are redefining what we think of as ‘TV.’
YouTube’s Brandcast 2024 took place at Lincoln Center’s David Geffen Hall in New York City, which was filled to capacity. A large banner outside the venue declared, “With millions of creators, billions of fans and all the content we love most, there’s only one YouTube.”
Read more: variety.com