Jeff Lawson, co-founder and former CEO of Twilio, has purchased the satirical online newspaper, The Onion. The acquisition was made through a company he set up called Global Tetrahedron, a name inspired by a fictional corporation used as a running joke by Onion writers. Lawson has not disclosed the amount he paid for The Onion.
To operate the site, Lawson has assembled a team of experienced executives. Former NBC reporter Ben Collins has been appointed as CEO, former Bumble and TikTok executive Leila Brillson as Chief Marketing Officer, and Danielle Strle, Tumblr’s former Director of Product, as Chief Product Officer. Lawson has also promised to retain the entire editorial staff of The Onion.
In an unusual move, Lawson has asked The Onion’s customers to donate money to him, suggesting a donation of one dollar. In return for their donation, Lawson says customers will receive “absolutely nothing,” highlighting his unique approach to business and his commitment to preserving The Onion’s satirical content.
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