Bumble, the dating app known for allowing women to make the first move, has introduced a new feature called “Opening Move” to further empower its female users. This feature allows women to pre-write an opening line, enabling them to quickly send a message without having to come up with new things to say for each match. The feature is part of a major relaunch of the app, which also includes the ability for women to prepare questions to send to matches, set additional dating intention preferences and prompts, and more.
In nonbinary and same-gender pairings, either user can create and respond to an Opening Move. This update comes at a time when dating app fatigue is becoming more prevalent, especially among Gen Z users who are fed up with the swiping culture. Bumble’s recent update indicates that the dating app is trying to step up its game and appeal to younger users.
To set up Opening Moves, users can either type a custom message or select from Bumble’s pre-composed questions, such as “What do you like about my profile?” and “What book or film changed the way you think?” This new feature not only alleviates initial messaging anxiety but also serves as a helpful way to send a dealbreaker question to weed out unsuitable matches.
Bumble is planning to add support for dynamic Opening Moves, meaning users would be able to create and choose from multiple Opening Moves instead of only being able to send one version. During the testing phase, the feature led to higher reply rates and longer conversations, indicating its potential to enhance user engagement on the platform.
Read more at: techcrunch.com