Taylor Swift’s 11th studio album, ‘The Tortured Poets Department’ (TTPD), has broken multiple streaming records in less than 24 hours. The album became Spotify’s most streamed album in a single day, exceeding 300 million streams. Her collaboration with Post Malone titled ‘Fortnight’ became the service’s most streamed song on a single day, surpassing Mariah Carey’s popular Christmas hit. The album also broke the all-time record for biggest pop album by first-day streams on Apple Music. On Amazon Music, TTPD became the most-streamed album in its first day ever. Swift now holds the entire top three biggest album debuts in Spotify history, with ‘Midnights’ and ‘1989 (Taylor’s Version)’ rounding out the list.
Read more at: fortune.com