Google Delays Phasing Out of Ad Cookies in Chrome Browser

Google has postponed the phasing out of ad cookies in its Chrome browser. The decision comes amid concerns from advertisers and regulators about the impact on digital advertising. Google’s plan to replace third-party cookies with a new system, known as the Privacy Sandbox, has been delayed until late 2024. The company cited the need for more time to develop a solution that balances privacy with the needs of advertisers. The delay is seen as a temporary win for marketers who rely on cookies for targeted advertising.

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