Elon Musk’s Political Statements Impact Tesla’s Core Buyers, Data Suggests

Elon Musk’s political comments have reportedly led to a shift in Tesla’s customer base. According to data from the Strategic Vision market research firm, the proportion of Democrats buying Teslas fell by more than 60 percent last October and November, coinciding with Musk’s controversial statements. Despite this, Tesla saw an increase in Republican buyers at the end of 2023, and sales among those who identify as independent also rose. By the end of February, Tesla had regained some of its Democratic buyer base, possibly due to Musk’s relative quiet in the press since his controversial statements.

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Read more at: futurism.com