New figures reveal that Apple’s global iPhone sales have declined by over five million in the first quarter of 2024, compared to the same time in 2023. This decline is not just limited to China, where reduced demand was reported in March, but is a worldwide phenomenon. Of all the major smartphone makers, Apple had the sharpest year-on-year decline.
Apple shipped 50.1 million iPhones in the first quarter of 2024, down 9.6% from the 55.4 million shipped in the same quarter in 2023. In contrast, Samsung shipped 60.1 million phones in this period, which is approximately the same year on year.
Samsung ended the quarter with a 20.8% market share, down from last year’s 22.5%, while Apple ended with 17.3%, down from 20.7% in Q1 2023. Despite these figures, IDC expects both companies to maintain their hold on the high end of the market.
However, the resurgence of Huawei in China, as well as notable gains from Xiaomi, Transsion, OPPO/OnePlus, and Vivo, will likely have both OEMs looking for areas to expand and diversify. IDC now says that the smartphone market is emerging from the turbulence of the last two years both stronger and changed.
Read more at: appleinsider.com