Apple, a tech giant known for its commitment to user privacy, is reportedly making it difficult for users to completely stop the company from collecting their data. This revelation comes from a recent study conducted by Aalto University, which claims that Apple’s default apps continue to collect user data even when users attempt to disable them.
Apple’s data collection methods are diverse and encompass various sources, such as customer interactions, app usage, online purchases, and even biometric data from devices like the Apple Watch. This extensive data collection allows Apple to gain a deep understanding of its users’ needs and preferences. However, the inability for users to fully opt out of this data collection raises questions about user privacy and control.
In recent years, data breaches have become a significant concern, with 2.6 billion personal records compromised in the past two years alone. This underscores the need for strong protections against data breaches in the cloud, like end-to-end encryption. Apple has implemented such measures with its Advanced Data Protection for iCloud, which uses end-to-end encryption to provide Apple’s highest level of cloud data security.
However, despite these security measures, Apple faces its third class-action lawsuit over alleged collection of user data. The lawsuit claims that Apple continues to collect data despite users disabling this in their privacy settings. This has led to growing concerns about how tech companies handle user data and the extent to which users can control their own information.
Read more at: appleinsider.com