Apple has recently defended its decision to sell the new M3 13-inch MacBook Air with only 8GB of Unified Memory. This decision has been met with criticism, especially when compared to competitors like Dell’s Vostro 16 Laptop, which retails for $729 and comes with 16GB of RAM.
In an interview with ITHome, Apple executives Kate Bergeron and Evan Buyze addressed these concerns. Buyze, a member of Apple’s marketing team, argued that 8GB of memory is more than sufficient for most computing tasks such as web browsing, light streaming, or photo editing. However, this stance has been criticized as it caters to the most basic use-case scenarios, while Apple positions its machines for creative professionals.
Interestingly, Apple has claimed that its implementation of 8GB of RAM is more powerful than the specs suggest. The company notes that its unified memory architecture optimizes performance in such a way that it’s equivalent to PC systems with more RAM. Apple marketing executive Bob Borchers made this point during a YouTube interview, stating that 8GB on an M3 MacBook Pro is probably analogous to 16GB on other systems due to Apple’s efficient use of memory and memory compression.
Despite these claims, users who want 16GB of memory in their MacBook Air will need to pay an additional $200.
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