Google, through its Chrome browser, plans to end the use of third-party cookies by the end of the year. This technology, which tracks people across websites to target them with personalized advertising, is a foundational element of the commercial web. The move is designed to protect user privacy, but it could have significant implications for websites that rely on third-party cookies for survival.
Despite the risks to websites that consumers frequent, there isn’t broad public outcry to preserve cookies. Public opinion data reflects broad anxiety over the use of data and distrust towards companies that collect information about people online.
Without third-party cookies, businesses will have less knowledge about their audiences, which can degrade their ability to make money from advertising. This could make it harder for them to publish content for free without forcing users to hand over their emails or phone numbers.
Read more at: finance.yahoo.com