Google is reportedly exploring the idea of offering advanced AI-powered search features for a fee, potentially within existing subscriptions. The traditional ad-supported Google Search would remain available for free. The company is considering integrating cutting-edge AI into its search experience while safeguarding the lucrative search advertising that forms its financial backbone.
The company’s staggering $175 billion in search-related ad revenue last year underscores the stakes involved. Meanwhile, the meteoric rise of OpenAI’s ChatGPT has pushed Google into a race for AI dominance. Google began testing its AI-powered search service, known as the Search Generative Experience (SGE), in May of last year. SGE offers AI-powered summaries and responses to queries, along with the traditional presentation of links and advertising.
While SGE offers potential user benefits, it simultaneously challenges the foundation of Google’s current business model. The ability of AI to provide comprehensive answers could lead to a decline in user clicks on website links, resulting in fewer ad impressions and potentially jeopardizing Google’s primary revenue stream. The report further claims that Google’s engineers are already developing this technology, but a conclusive decision and a launch timeline remain uncertain.
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