The era of de-influencing is emerging on social media platforms like TikTok and Instagram. This trend, which started as a backlash to the constant advertising and consumerism promoted by influencers, is now having a surprising and real-world impact on the environment.
Influencers, who are often paid by companies to promote their products, have been a staple of social media for years. However, some users have grown tired of the constant push to buy and have started to push back. These de-influencers, as they’re known, are encouraging people to buy less and use what they already have.
One such de-influencer, Diana Wiebe, who goes by the TikTok handle @depressiondotgov, critiques social media influencing in her videos. After realizing how much money she was spending on products promoted by influencers, she decided to make a change. Her videos aim to de-influence, and she is one of many who have found a foothold in recent years. The #deinfluencing hashtag on TikTok has racked up more than 1.5 billion views.
This new movement is seen as a response to the fatigue of influencing and the constant messaging of buy, buy, buy.
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