In the realm of YouTube growth strategies, the concept of inclusion marketing is gaining traction. This approach involves expanding the view of who the ideal customer is and making content accessible to a broader diversity of consumers.
Prominent YouTubers like Mr. Beast have successfully employed this strategy, offering content in multiple languages, which has been a significant factor in their rapid growth. The Mr. Beast YouTube channel currently boasts 240 million subscribers, making it the second most subscribed channel on the platform.
Inclusion marketing is not just about language diversity; it’s about getting your content and products in front of more people who have the problem your brand solves. This strategy aligns with the practices of global brands like McDonald’s, Netflix, and Nike, who develop localized content for different regions.
The underlying principle is simple: a different language doesn’t mean we don’t have the same problem or can’t benefit from the same solution. Therefore, inclusive marketing is a cost-effective way to grow your brand by reaching a broader consumer base.
Other channels like Cocomelon, Kids Diana Show, and Like Nastya have also adopted this strategy, securing their places in the top 10 most subscribed YouTube channels. As such, inclusive marketing is proving to be a potent tool for audience growth and customer base expansion on YouTube.
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