LinkedIn is currently testing a new feature that emulates the short-form video feed popularized by TikTok. This new feature, a dedicated video tab, is designed to enhance engagement and discovery on the platform by presenting bite-sized videos that people can quickly scroll through. Users can interact with these videos by liking, commenting, or sharing them.
The new feed is similar to the vertical short-form video feeds found in other apps, but LinkedIn’s feed is focused on careers and professionalism. LinkedIn reports that videos are becoming one of its users’ desired formats for learning from professionals and experts, which is why it’s testing a new way for users to discover relevant videos.
The feature is in early testing, so most people won’t have access to it just yet. The launch of the new feature comes as many creators have amassed notable followings on TikTok for sharing advice and experiences regarding topics like career growth, job searches, and professional development. LinkedIn’s new feed would give creators a new place to share their video content and potentially reach more viewers.
It’s possible that LinkedIn may also monetize the feed at some point in the future to entice creators to post their video content on the app. However, some users might not see the new feed as a welcome addition to the app, as they may feel inundated by the many different short-form videos feeds on popular apps.
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