Salesforce, the American cloud-based software company, has reportedly paid $20 million to license ‘Einstein’ for its artificial intelligence (AI) initiatives. The move is seen as part of Salesforce’s ongoing efforts to enhance its AI capabilities and offer more advanced and personalized services to its users.
‘Einstein’, in the context of Salesforce, refers to an AI technology that leverages machine learning, deep learning, predictive analytics, and natural language processing to deliver predictions and recommendations based on a company’s unique business processes and customer data. It’s designed to help users make more informed and data-driven decisions.
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