Meta has introduced a new setting that limits the visibility of political content on Instagram and Threads. The setting, found under “Content preferences” in Instagram account settings, is enabled by default and applies to Threads as well, given that the app shares its account system with Instagram.
The new feature is part of Meta’s ongoing efforts to reduce the prominence of political content on its platforms. The setting restricts the recommendation of political content from accounts that users do not follow. However, it does not limit the reach of political content from accounts that users choose to follow.
The introduction of this setting follows Meta’s previous statements expressing a desire to reduce the emphasis on political posts within their apps. The company believes that most users prefer not to have political content inserted into their feeds. This move is seen as a way to give users more control over the content they see and to reduce the potential backlash from the promotion of political content.
The change was first announced in early February and began rolling out widely last week. As of Monday, the company has not sent any in-app notifications alerting people to the new setting and its default status. Users who prefer not to have Meta make recommendations about what they see can adjust their settings accordingly.
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