The European Commission has launched five non-compliance investigations into Apple, Google, and Meta regarding the new Digital Markets Act (DMA) antitrust rules. The Commission suspects that the solutions proposed by these companies do not fully comply with the DMA. The investigations, expected to conclude within the next 12 months, will focus on Google and Apple’s anti-steering rules in their app stores, Google’s potential self-preferencing within its search engine, Apple’s browser choice screen for iOS, and Meta’s “pay or consent model” for ad targeting. The Commission is also examining Apple’s fee structure for distributing apps outside of the App Store and Amazon’s potential self-preferencing on its store.
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