Apple Vision Pro to Launch in China Later This Year

Apple CEO Tim Cook has confirmed that the company’s Vision Pro headset will be launched in China this year. The virtual and augmented reality headset, which was launched in the U.S. in February at a starting price of $3,500, will compete against local headset players such as Pico, owned by TikTok’s parent company ByteDance. Despite facing challenges in the northeast Asian country, including a nearly 13% fall in sales in the greater China region in the December quarter, Cook reiterated Apple’s commitment to the Chinese market.

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