Spotify has begun testing a new feature that reveals the audience size of top podcasters, including Joe Rogan, Alex Cooper, and Travis Kelce. This move provides the public with a sense of the scale of these podcasters’ audiences. The feature appears on the landing pages of shows on Spotify’s mobile app and resembles TikTok’s interface, complete with swipeable previews of episodes. The number of followers a podcast has can be seen here. The data shows that Joe Rogan’s podcast, The Joe Rogan Experience, is significantly larger than other podcasts, to the point where the scale for success has to be adjusted due to his influence. The feature also allows listeners to follow the podcast. This development is part of Spotify’s ongoing efforts to enhance transparency and user engagement on its platform.
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