Aravind Srinivas, the founder of Perplexity AI, is competing with Google to reinvent search. Inspired by Google CEO Sundar Pichai, Srinivas has developed an AI search startup that is one of the most hyped-up apps of the generative AI era. Despite his admiration for Pichai, Srinivas admits to a sense of rivalry. Both Srinivas and Pichai hail from Chennai, India, and Srinivas’s journey through the Google universe has led him to create Perplexity AI. In 2022, Srinivas and his co-founders developed a new approach to search using AI, initially focusing on translating natural language into SQL before broadening their scope. As Perplexity AI continues to innovate, it remains to be seen how this competition will shape the future of search.
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