Lisa Su, CEO of AMD, has led a remarkable turnaround for the company, driving its stock price up nearly 30-fold in less than a decade. Now, she’s setting her sights on the AI market, currently dominated by Nvidia. Su plans to integrate AI into every AMD product over the next five years, expecting it to be the largest growth driver. Despite Intel’s annual revenue still dwarfing AMD’s, Su’s strategic moves and the acquisition of semiconductor company Xilinx have significantly boosted AMD’s stock. The challenge now is whether AMD can produce an AI chip powerful enough to break Nvidia’s near-monopoly on the processors powering the upcoming wave of generative AI technology.
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