Chinese sellers constitute over 63% of all third-party sellers on Amazon, according to research. These sellers have been found to employ various tactics to manipulate the platform. Some open multiple seller accounts to cushion the risk of Amazon suspension. Review manipulation is rampant, with some sellers rewarding buyers for 5-star reviews, while others purchase fake negative reviews against competitors’ products. The most alarming strategy involves stolen buyer and seller data. Some sellers use stolen buyer addresses in America to send products as part of a fake review campaign. Others pay rogue Chinese Amazon employees for reports on any buyer and seller. These tactics have made the playing field extremely unfair.
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