Sweet Baby Inc., a narrative development firm, has faced a surge in online harassment following accusations of “wokeifying” video games. The Montreal-based company, led by CEO Kim Belair, has been bombarded with hateful comments and demands to leave the industry or validate conspiracy theories, particularly after their involvement with titles like Spider-Man 2 and Alan Wake II. This wave of targeted abuse, which includes harassing texts and DMs, has been likened to a “holy war” by a Sweet Baby writer, with some online calling it ‘Gamergate 2.0’. This term references the notorious online harassment campaign from a decade ago, which was marked by similar attacks against women and people of color in the gaming industry.
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