Jeff Bezos’ Earth Fund is dedicating $60 million towards the improvement of alternative meats, aiming to enhance their taste and reduce production costs. This investment is part of a broader $1 billion initiative to transform the food industry, focusing on making plant-based alternatives more appealing and affordable. The fund plans to establish research centers to innovate in areas such as texture, flavor, quality, and nutrition. This move aligns with global efforts to reduce greenhouse gas emissions by promoting the consumption of meat and dairy alternatives, especially in wealthier nations. The United Nations Environment Programme and a report from the Boston Consulting Group highlight the significant environmental benefits of shifting towards alternative meats.
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