MrBeast, the moniker of Jimmy Donaldson, has become synonymous with a particular era of YouTube characterized by extravagant content, rapid editing, and distinctive video thumbnails. His influence is evident across the platform, shaping the way content is created and presented. However, the landscape is changing, with emerging YouTubers like Sam Sulek and Dodford, and the advent of “Corecore,” signaling a departure from the prototypical MrBeast-style video. This shift reflects the evolving nature of YouTube, where the pursuit of high viewership numbers and revenue has traditionally driven content creation, but now new forms and creators are emerging, indicating a transformation in what defines influential content on the platform
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