A new report from RevenueCat reveals that the majority of subscription-based mobile apps are not profitable. The analysis shows a stark disparity in the app economy, with the top 5% of subscription apps earning 200 times more revenue than the bottom quartile after one year. The median monthly revenue for an app after 12 months is under $50 USD. The report, which draws on data from over 29,000 apps and 18,000 developers, indicates that only 17.2% of apps are successful in monetizing. It also highlights that North American apps have a monetization rate four times higher than the global average. RevenueCat’s report provides detailed insights into subscription strategies, pricing, and user retention, which could be valuable for app developers looking to navigate the challenging landscape of app monetization.
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