IBM has informed employees that it is reducing the size of its marketing and communications division. The announcement was made in a brief meeting led by Chief Communications Officer Jonathan Adashek. This move is part of IBM’s ongoing workforce rebalancing, which aims to align the company’s staff with in-demand skills, particularly in AI and hybrid cloud. Despite the cuts, IBM expects to maintain its overall employment levels through 2024. The tech industry has seen widespread layoffs, with over 50,000 jobs cut this year. IBM’s revenue growth has been modest, and the company is focusing on integrating AI into its business model to stay competitive.
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