Amid the EV slowdown, Toyota’s hybrids approach is working for now

Toyota’s approach to prioritizing hybrids over fully electric vehicles has proven successful, with the company outperforming rivals like Tesla. While other automakers rushed into the electric vehicle market, Toyota remained focused on its gas-electric hybrids and plug-in hybrid vehicles. This strategy paid off as sales of electric vehicles slowed, and consumers turned to hybrids for fuel efficiency and lower emissions. Despite criticism for not fully embracing electric vehicles, Toyota’s deliberate approach has led to significant profits and strong sales.

Read more at: www.nytimes.com

Home