Wendy’s has stated that its dynamic pricing model will only offer discounts and value during slower periods

Wendy’s, the fast-food chain, has clarified its stance on dynamic pricing. Contrary to reports suggesting that prices might increase during peak times, Wendy’s has stated that its dynamic pricing model will only offer discounts and value during slower periods. The company has reassured customers that prices will remain consistent during other times of the day. This comes after Wendy’s announced plans for digital menu boards that can update prices throughout the day. The move is seen as a response to the largely unregulated practice of dynamic pricing in the fast-food industry.

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