Tattle Life, an online forum dedicated to criticizing influencers, has gained significant traction. The site, populated by thousands of anonymous users, hosts threads on thousands of influencers, updated daily. Users speculate about influencers’ lives, make judgments about their decisions, and often post hateful comments about their character. Despite its outdated interface, Tattle Life received 43.2 million visits over a six-month period in 2021, mostly from UK users. The site’s popularity underscores the persistence of trolling and the challenges influencers face in dealing with it. The motivations behind such online hate are complex and can be attributed to misunderstandings about what influencers do.
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