Apple CEO Tim Cook announced at the company’s annual shareholder meeting that Apple is significantly investing in generative AI, signaling a major shift in the company’s strategy. Cook highlighted the incredible breakthrough potential of generative AI and stated that it will unlock transformative opportunities for users in terms of productivity and problem-solving. He also hinted at a major announcement related to generative AI later this year. Cook reframed several of Apple’s products as “AI-powered” to emphasize the company’s ongoing work in this technology. He also mentioned that Apple’s chips inside its MacBooks are capable of running AI. Despite the disbanding of the Apple Car project, Cook emphasized that the company’s focus remains on AI.
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