Apple to Wind Down Electric Car Effort After Decadelong Odyssey

Apple has decided to halt its autonomous electric car project, known as “Project Titan”. The announcement was made during a brief meeting with the team. The project, which had been in progress for over a decade, had about 1,400 employees at the time of cancellation. It is expected that hundreds of employees will be laid off, while some will be reassigned to Apple’s generative AI projects. This decision comes amidst a reevaluation of investments in electric vehicles by major automakers and increased scrutiny on autonomous vehicle projects. Apple’s venture into the automotive sector was seen as a potential new revenue source to counter stagnating smartphone sales and regulatory threats to its services business.

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