- Reddit’s failure to support third-party apps could potentially harm its business, according to its IPO filing.
- The company acknowledged the threat of future user protests and the value of third-party Reddit apps.
- On July 1, Reddit enacted API rule changes that resulted in many third-party Reddit apps closing.
- Thousands of Reddit users protested by making the subreddits they moderate private, read-only, or engaging in other forms of protest.
- While these activities have not historically had a material impact on Reddit’s business, similar actions in the future could adversely affect its business.
- The company also said that bad publicity and media coverage, such as the kind that stemmed from the API protests, could be a risk to Reddit’s success.
- The firm highlighted financial incentives associated with having good relationships with volunteer moderators.
- Losing third-party tools could hurt Reddit’s business. Much of the momentum for last year’s protests came from users, including long-time Redditors, mods, and people with accessibility needs.
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