Google will now permanently ban advertisers who fake endorsements

Google has updated its advertising policies to ban ads with fake endorsements.
The policy, effective from March 2024, also bans ads that impersonate public figures or brands to promote a product or service.
This change comes after Mashable reported on fake ‘Shark Tank keto gummy’ ads proliferating on Google search.
Violations of this policy will result in the suspension of the advertiser’s Google Ads accounts without prior warning, and they will not be allowed to advertise with Google again.
The Internet is awash with false endorsement ads. Google’s new policy applies to all such fraudsters and declares permanent bans on the individuals running them.
This policy update is expected to benefit users, especially at a time when AI-created content can create audio and visual fakes to trick consumers into buying products based on false affiliations.