- Instagram is expanding its marketplace tool to eight new countries: Canada, Australia, New Zealand, the UK, Japan, India, Brazil, and China.
- The tool connects brands with creators for paid partnerships or ads.
- Since its US launch in 2022, thousands of creators and brands have joined.
- Brands can approach creators for a paid partnership or a partnership ad, which allows advertisers to boost organic content as ads.
- Creators join the platform through the professional dashboard in the Instagram app, where they can highlight their content and list brands and interests relevant to them.
- Brands and creators are matched for marketing campaigns through a machine learning algorithm.
- All requests and conversations with brands initiated through the marketplace are stored in a new folder on Instagram called “Partnership messages”.
- Creators can review the details of the marketing campaign within the app.
- Instagram’s rivals like Snap, YouTube, and TikTok all offer creator marketplace functionality.
- Over the next few weeks, both brands and creators will be invited to join the marketplace in these eight new regions.
Read more at: https://techcrunch.com