- Around half of adult TikTok users in the U.S. have never posted a video themselves.
- A small share of users are responsible for producing the majority of TikTok content. The top 25% of U.S. adults on TikTok by posting volume produce 98% of all publicly accessible videos from this group.
- The typical TikTok user posts seldom, if ever. About half of all U.S. adults on the site have never posted a video themselves.
- Users ages 18 to 34 are much more likely than their older counterparts to use TikTok in the first place. But around half of these younger users have ever posted on the site – similar to the share among users ages 35 to 49.
- Users who have posted videos on TikTok are more active on the platform in general than non-posters.
- TikTok users are more likely than not to find their “For You” page interesting.
Read more at: https://www.pewresearch.org