YouTube dominates TV streaming in US, per Nielsen’s latest report

  • YouTube is the top streaming service in the U.S., with 8.6% of viewing on television screens, according to Nielsen’s January report.
  • Viewers watch a daily average of over 1 billion hours of YouTube content on their televisions.
  • This could indicate a preference for user-generated videos among U.S. consumers rather than traditional TV shows.
  • Sixty-one percent of Gen Z reported that they favor user-generated content over other content formats.
  • Although YouTube may have precedence in the living room, TikTok continues to dominate on mobile devices.
  • YouTube has reached a few other milestones in recent months, including the number of people who pay for YouTube Music and YouTube Premium.
  • YouTube Shorts recently achieved over 70 billion daily views.

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