Walmart to acquire Vizio in $2.3 billion deal

Walmart has announced its plan to acquire TV maker Vizio in a deal valued at approximately $2.3 billion. The acquisition is part of Walmart’s strategy to boost its advertising business. Vizio’s SmartCast Operating System will enable Walmart to connect with and serve its customers in new ways, including innovative television and in-home entertainment and media experiences. It will also create new opportunities to help advertisers connect with customers, empowering brands with differentiated and compelling opportunities to engage at scale and to realize greater impact from their advertising spend with Walmart1.

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