Meta is experimenting with a feature that allows users to cross-post from Facebook to Threads. This feature is currently being tested on iOS and is not available in the EU. The aim is to make it easier for heavy Facebook users and content creators to share their thoughts, videos, and photos on Threads without much additional effort. At present, some users can share text and link posts from Facebook to Threads. However, there’s no guarantee that Meta will deploy this feature in the long term or expand it to include images. This test is part of Meta’s efforts to bring attention to and keep eyes on the text-based platform, Threads, which has amassed more than 100 million users but hasn’t quite broken through to the zeitgeist the way its main rival, X/Twitter, did
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